Quadruple Logo + Identity

Project Description

For Quadrupleplay, I created a complete brand identity system built around a modern, trustworthy colour palette of greens and blues. These tones were chosen to represent growth, clarity, digital innovation, and stability — values that align directly with the brand’s offering and personality. The identity blends clean geometric structure with fluid visual elements, giving the brand a dynamic yet grounded presence across all touchpoints.

The project included logo development, a cohesive icon set, print collateral, and a full suite of social media designs. Each asset was crafted to maintain consistency, simplicity, and recognisable visual harmony, allowing the brand to communicate clearly across both digital and physical environments. The final identity is fresh, contemporary, and instantly recognisable — a polished expression of Quadrupleplay’s forward-focused vision.

Duration

The project took about 6 weeks from conceptualization to full brand identity with creative assets.

Find Out What to Expect

What this project contained.

Onboarding

This project contained a complete onboarding process following meetings, presentations and moodboards to ensure we were all aligned on the expectations.

What are moodboards

Moodboards are presentation/presentations put together containing fonts, colours, textures, images and a complete voice guidance for the brand personality. This will have an impact on the logo direction and where to start and where to focus.

Logo design

A total of three concepts were worked on with precise detail and intention to ensure the client had a good idea of which way they would like to proceed for their brand voice.

Brand Identity

The client received a full brand identity containing rules of the logo, fonts, colours and images they were to use – Including image colour treatment and the exact tone of voice for each design element to ensure all branches and team members follow the same guide rules.

Packaged

All items were packaged into folders, and the client received a large PDF file containing the rules, colour codes for web and print, as well as all of the relevant guidance for anyone to adapt to their tone of voice.

This includes the logo exported in various formats for easy distribution.

Every project starts with a conversation

Every project starts with a conversation

Every project starts with a conversation

Every project starts with a conversation

Quadruple Logo + Identity

Project Description

Duration

Find Out What to Expect

What this project contained.

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