Logo and brand identity design for Molo Africa, a surfing brand inspired by African energy, ocean culture, and movement.
Project Description
For MoloAfrica, a vibrant surf shop on the Western Cape coastline, I developed a full brand identity that captures the soul of their surroundings — the rhythm of the ocean, the warmth of the sun, and the unforgettable hues of African sunsets. The colour palette was intentionally crafted around these natural elements: deep ocean blues for energy and motion, sun-baked oranges and golden yellows for warmth and optimism, and soft sunset gradients that reflect the calm, welcoming spirit of coastal life.
The logo, supporting graphics, and print applications — including gear tags, posters, and promotional materials — were designed to blend this warmth with a clean, modern aesthetic that feels both adventurous and distinctly local. The result is a brand identity that radiates coastal culture, invites connection, and perfectly mirrors the carefree, sun-soaked atmosphere that MoloAfrica embodies.
Duration
The project took about 6 weeks from conceptualization to full brand identity with print logos.
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