Cheeky Monkey

A bold and playful packaging concept designed to reflect the vibrant personality of Cheeky Monkey Grapefruit Gin. Bright colour, confident typography, and a modern twist on classic spirits labels come together to create strong shelf impact while maintaining a premium feel. The result is a distinctive, character-driven design that captures both flavour and attitude.

Bold Flavour, cleverly crafted.

Cheeky Monkey Grapefruit Gin is a vibrant, contemporary gin that doesn’t take itself too seriously — but takes flavour very seriously. Inspired by bold character, curiosity, and a hint of mischief, the brand redefines what a modern citrus gin should be.
 
Bright, zesty grapefruit takes centre stage, balanced with classic botanicals and a smooth, confident finish. The result is a gin that’s fresh, expressive, and irresistibly drinkable — made for those who enjoy standing out without trying too hard.
 
The visual identity mirrors the spirit inside: playful yet refined, cheeky but polished. Strong colours, confident typography, and a modern edge come together to create a brand that feels premium, energetic, and unapologetically fun.
 
Cheeky Monkey Grapefruit Gin is more than just a drink; it’s a conversation starter, a mood-lifter, and a reminder that great gin should always come with a little attitude.

Duration

The project took about 3 months from conceptualization to the final labels, logo, and other concepts. The website is ongoing.

Related Projects

error: Content is protected !!