Modern logo and brand identity design for Hoopfull, built for clarity, consistency, and brand growth.
Project Description
For Hoopfull, I created a brand identity centred on one core idea: communication that feels human, warm, and accessible. As a platform designed to connect therapists directly with patients online, the visual language needed to feel safe, inviting, and friendly without leaning too heavily toward either masculine or feminine design cues.
The colour palette blends soft pastels, gentle yellows and blush pinks to evoke openness, empathy, and emotional ease. These are paired with a vibrant purple accent, adding energy, clarity, and a touch of modern confidence to the brand. Together, the colours create a balanced aesthetic that appeals to all genders while reinforcing the platform’s purpose: connection, clarity, and support.
The identity extends across logo development, digital assets, social media, and interface visuals, using clean shapes and approachable typography to reflect the flow of communication. The result is a fun, uplifting brand that makes reaching out for help feel natural, positive, and empowering, perfectly aligned with Hoopfull’s mission to make therapeutic connections easier and more human.
Duration
The project took about 6 weeks from conceptualization to full brand identity. The website as a separate project took another 4 weeks.
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