Logo DesignPrint Design

Wicked London Coffee Logo

Only Realty’s new look is vibrant, modern, and confident; a bold reflection of its dynamic spirit and commitment to innovation in real estate.

Project Description

WickedLondonCoffee is a bold, urban coffee brand bursting with personality — and designing their logo and visual identity meant capturing that unapologetic, high-energy spirit. The brand needed to feel punchy, modern, and unmistakably London cool, so the identity leans into strong typography, dynamic layouts, and an attitude that stands out on any shelf or street corner.

Alongside the primary brand, I created additional print designs for their flavoured mocha range, rich chocolate-infused coffee drinks that complement the core offering without defining it. These flavour visuals sit as a playful extension of the main brand, adding depth without shifting its focus.

The project also included apparel, packaging, and merch design, all crafted to carry the same kickass, rebellious confidence that WickedLondonCoffee lives by. The end result is a cohesive brand that hits hard, looks sharp, and feels as bold as the coffee itself.

Duration

The project took about 6 weeks from conceptualization to full brand identity with print logos.

COMPLETED
Find Out What to Expect

What this project contained.

Onboarding

This project contained a complete onboarding process following meetings, presentations and moodboards to ensure we were all aligned on the expectations.

What are moodboards

Moodboards are presentation/presentations put together containing fonts, colours, textures, images and a complete voice guidance for the brand personality. This will have an impact on the logo direction and where to start and where to focus.

Logo design

A total of three concepts were worked on with precise detail and intention to ensure the client had a good idea of which way they would like to proceed for their brand voice.

Brand Identity

The client received a full brand identity containing rules of the logo, fonts, colours and images they were to use – Including image colour treatment and the exact tone of voice for each design element to ensure all branches and team members follow the same guide rules.

Packaged

All items were packaged into folders, and the client received a large PDF file containing the rules, colour codes for web and print, as well as all of the relevant guidance for anyone to adapt to their tone of voice.

 

This includes the logo exported in various formats for easy distribution.

Testimonials

Featured Endorsements & Contributor Spotlights
5/5

“Softy Solutions took our rough concept and turned it into a polished SaaS product in just 8 weeks. The speed and quality blew us away!”

— Alex Carter, Founder of Taskify
4/5

“Their AI-powered workflow is a game-changer. We launched ahead of schedule and under budget.”

— Lena Torres, CEO of BrightFinance
5/5

“Softy Solutions turned our scattered idea into a polished MVP in under two months. The AI-driven workflow saved us months of trial and error.”

— Sofia Patel, Co-Founder at EcoLink
5/5

“They didn’t just build our product — they challenged our thinking and made it better. Their AI prototypes nailed 90% of our vision on the first try.”

— Daniel Wright, CEO of FlowPilot

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