corporate identity, branding and packaging design

WickedAss Coffee Branding & Packaging design

WickedAss Coffee Beans 

We love Coffee, but even better, ICED Coffee. WickedAss Coffee promotes flavourful iced coffee to give you that extra zing for the day. This is where your mouth meets happiness.

WickedAss – Since 1812 – Derived from Europe, we have brought you only excellence.

WickedAss Coffee – Brand and packaging design. This is for the ICED Coffee range. Chocolate meets cherry!

WickedAss Coffee Branding Concept was defined and created by the amazing traditions and taste of royalty. Producing high-quality coffee beans with a wide range of flavours, complemented by a simplified design of typography and colour which formed the basis of the adaptive brand identity, which became one of the determining factors for the graphic solution. A variety of relative colours and patterns – stylized main parts of the brand and packaging.

Wickedly Good

This is the King of all coffee with extravagant flavours. From your coffee beans to give you that wicked kick to the tantalizing fruity choc flavours. Get your coffee iced!

The Wicked Brand

Traditional colour Blue used for the main background for the brand, while a more playful dark-toned pastel colours used for the patterns and flavours. The idea was to give the brand almost of a charlie’s chocolate factory font look, but just a little bit more modern and profesh!


WickedAss Coffee Design Works

The brand and all visual elements were created using the following design software.


Adobe Illustrator was used to create the logo and brand.


All printed stationery and documents were created using InDesign.