corporate identity, branding and print design

45 on Gatsby Burger Bar Brand Identity & Packaging

Meet the Gatsby Burger Bar

45 on Gatsby presented a challenge for a new kind of burger. The logo needed to be unique and not the same old burger branding as normal, and so 45 street became 45 on Gatsby. Gatsby meaning a great story, so what’s the story behind the Gatsby? well, it’s simply an amazing burger!

A BIG burger, needs a BIG BRAND Identity and with that also comes BIG taste. Meet Gatsby!

The Gatsby Brand

Situated on 45th Street, this burger bar is a real treat. The brand was inspired by the traditional old film movies, to set the font to those 50’s and 60’s feel with the icon in the middle, just for the fun of it! And this works!

Flyer promotions with printed menus to entice the BURGER lovers. We used the striking orange with dark blue to give the brand more emphasis and flavour! The 45 on-top with the icon in the centre, creating the “on” for 45 on Gatsby.


45 on Gatsby, Branding

The brand and all visual elements were created using the following design software.


Adobe Illustrator was used to create the logo and brand.


All printed stationery and documents were created using InDesign.


All graphics, mockups and special photo treatments.