corporate identity, branding and print design

King Fish Brand Identity & Packaging Design

King Fish Red-Tail Sushi

This project was inspired by the colours and flavours of the deep. Diving into the KingFish branding inspired me, and so the mark of the KingFish was created. So feast your eyes onto KingFish – Creating exceptional and eye-catching, mouth-watering recipes.

KingFish Red Tail Sushi

The branding process was carried out to dive deep into the core values of the rich flavours which KingFish offers. The recipes are colourful and flavorful. The shot of red depicts that on all the branding with a simple mark of the KingFish.

History of Sushi

The history of sushi began with paddy fields in Southeast Asia, where fish was fermented with rice vinegar, salt and rice, after which the rice was discarded. The dish is today known as narezushi, and was introduced to Japan around the Yayoi period.


KingFish Branding Design Works

The brand and all visual elements were created using the following design software.


Adobe Illustrator was used to create the logo, brand, and all packaging designs.


All printed stationery and documents were created using InDesign.


All graphics, mockups and special photo treatments and landing pages.